Multicultural consumers are driving beauty industry growth. Among them are Black consumers who spend $1.8B annually on hair products. While that presents a significant opportunity for brands, success goes beyond profits to cultural appreciation and economic empowerment.

NCBW is partnering with AMA Nashville, to present a dynamic panel with Black marketers, stylists, and creators. The group will discuss beauty trends, ways to generate mutually beneficial growth for brands and Black entrepreneurs, and economic opportunities for Black communities.

Join us as we

• Gain insights into Black consumer preferences to inform authentic marketing campaigns
• Learn how to forge genuine partnerships with Black stylists and creators for mutual success and community impact
• Create strategies to show authentic support for the Black community